®Strategic Opinions is a privately held corporation, engaged in the refinement of market research tools, specifically those used via the Internet. Over a seven year period, we have refined our survey engine for ease of operate and flexiblity. Our flagship component, the Video Rater, is unrivaled in the industry. The concept of rating media, using human feedback via a pushbutton or dial device, has been used in Hollywood for decades (by companies such as ASI in Burbank). The Holy Grail has, for some time, been the concept of conducting this same research over the internet.

Bob ran another project, the creation of a countrywide network of mall and theater research locations, to be conducted on weekends for the movie industry's insatiable desire for pre-testing and evaluation of movie trailers. After working with this technology for Nielsen, setting up state of the art studio testing facilities at two locations in Las Vegas , Bob knew there had to be a way to do this so it would work over the internet.

After these projects were stable, he decided to devote his full attention to Hollywood Opinion, Inc., which he formed some time earlier. Hollywood Opinion had been developing a third generation of survey software, designed to take the best features and strengths from other products he had created in the past or other market leaders had developed.

Long term and ongoing clients of Hollywood Opinion survey software include Sony, Paramount Studios, Cigna, Toyota , and more.

In 2007, after years of research and development, we have finally perfected our Holy Grail for this industry: the Video Rater technology, using our patent-pending slider technology. This tool, in conjunction with our state of the art survey engine, provides an unparalleled opportunity to garner an incredible amount of information about consumer feelings and reactions, at the speed of light.

With these advancements now in our portfolio, the board wishes to better align our mission with our name so we have become ®Strategic Opinions. ®Strategic Opinions can and will provide full service market research projects using our state of the art tools and vast experience in this technology-driven field.

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